| Hatsu: From Start-up to Megabrand - Teaching Note |
| 作者姓名：Enrique Ramirez R., Angela Gil, Camilo Fernandez |
| | 商品編號：W25424 |
| 出版日期：2022/02/22 | 內容長度：8 頁 |
Teaching note for product W25423
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| Hatsu: From Start-up to Megabrand |
| 作者姓名：Enrique Ramirez R.; Angela Gil; Camilo Fernandez; |
| 商品類型：Case (Field) | 商品編號：W25423 |
| 出版日期：2022/02/22 | 內容長度：8 頁 |
The Hatsu brand of tea beverages and healthy food products emerged from the idea of two Colombian entrepreneurs in 2010 and evolved, in just over five years, to capture the interest of the leading company in the Colombian beverage market, Postobon SA (Postobon), which acquired it. In this context, Hatsu faced the challenge of consolidating itself in the tea beverage market while also venturing into other product categories (e.g., cereal bars, nuts, .....more
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